Category Archives: Technology Commercialization

Business consulting, management consulting, management consultant, business development, Blendon Group, technology commercialization, technology marketing, product strategy, technology, business, growth, business growth, consulting, consultant, technology consulting, don beery, value proposition

How to Pan for Gold in Your Business

This ever happen to you? Recently I found a twenty-dollar bill in a pocket. It had likely been there for some time. But I was delighted to find it. Life wasn’t difficult without it. But then – bang! – my personal GDP was up by $20. And it got me to thinking… How many businesses

Continue Reading →
Business consulting, management consulting, management consultant, business development, Blendon Group, technology commercialization, technology marketing, product strategy, technology, business, growth, business growth, consulting, consultant, technology consulting, don beery

Nobody Wants Your Technology! And what to do about it.

News flash: Your customers don’t want your technology! Really. They might pay for your offering. But that’s not the same as buying your technology. So, what does this mean if you make your living in technology commercialization? Plenty.   The Problem Every day smart people

Continue Reading →

How the New Law Affects Your Patent Strategy

Patent Strategy Monday was the first day under the new patent law – dubbed “first to file”. If your business develops intellectual property the change could have a significant impact. Or maybe not. The previous patent strategy was based on “first to invent.” Walter Zimmerman is former Chief Intellectual Property Counsel for Johnson Controls and now

Continue Reading →

Low-Cost Apple iPhone: Market Expansion or Brand Destruction?

Customer Experience Is Apple standing on the brink of a potential product development blunder? Might this be the high-tech equivalent of New Coke? The stories have been circulating now for several days: Apple may be working on a low-cost iPhone version. The guesses are that it’s for the Asian market where Samsung and Android are

Continue Reading →

Turn Off Argon and other Marketing Messaging

“Turn off argon” I saw this post-it note reminder recently on the door of a life sciences incubator lab. It was located in a clean, modern facility containing offices and laboratory space for high-tech startups. It literally stopped me in my tracks. This proves once again that technology businesses run on a slightly different DNA.

Continue Reading →

Putting Technology Commercialization into Witness Protection

I live in a small, suburban community in the Midwest. On as recent morning I saw something that stopped me dead in my mental tracks. And, this may sound odd, but it sparked an off-the-wall thought about technology commercialization. As I pointed my car toward the first meeting of the morning, I saw a law

Continue Reading →

Will Microsoft Surface Succeed?

Microsoft’s Latest Product Innovation This week Microsoft launches another rocket in the consumer technology space race. This latest exchange in the great tablet technology battle is sparked by the launch of “Surface”. The question is how the Microsoft Surface will do against the iPad and other tablets. Let’s review. Microsoft has had some tough innings

Continue Reading →

Baseball and Business Innovation

Miguel Cabrera of the Detroit Tigers has been officially coronated with the MLB triple crown. Baseball’s triple crown is when a player leads in batting average, homeruns, and RBI’s. And Cabrera has done it! I couldn’t help but relate this to business performance. But first let’s analyze the Triple Crown. It’s an impressive accomplishment and

Continue Reading →

Zero-Entry Product Launch

Several years ago my family and I spent a week’s vacation at a Northern Michigan resort. It was situated in a beautiful, natural setting on the shore of Lake Michigan. During the stay, our favorite spot was a pool located on the sugar-sand beach. It was a great place to spend an evening unwinding and

Continue Reading →

A Faster Horse and a Crystal Ball

Do your customers accurately describe their future needs? Is your business reacting to the market or trying to define it? Henry Ford is credited with saying, “If I asked customers what they wanted they would have said ‘Faster horses’.” There is some debate about whether he actually offered this insight. Either way, the premise has

Continue Reading →

Get the Blendon Group Blog!

* = required field

powered by MailChimp!