Business Development at the Intersection of Technology and the Market
Would you like to propel more growth from your product portfolio? I hear this from businesses regularly. If you read that question and think, “Yes!” then perhaps we should talk. I advise businesses in business development, technology commercialization, and product strategy.
technology • business • growth.
Most likely you work with a smart, capable, and hard-working company who is developing new technologies. From time to time, you take on a challenge that both invigorates you and yet may be a little outside your comfort zone. In these cases, passion for a new technology alone may not be enough for market success.
Sometimes it takes more. More research, better communication, additional expertise.
When your plans include business development, product commercialization of technical solutions, or technology marketing BlendonGroup consulting can contribute important expertise to your team.
“The most beautiful curve is a rising sales graph” - Raymond Loewy (the ‘Father of Industrial Design’)
Technology commercialization is a two part process. The first is the product strategy. How, what and why the product is being developed. The second element is the go-to-market strategy. Business development is at the core of both phases. And success is measured by the customer demand that is created.
Ex • per • tise: Defined as expert knowledge or skill in a particular area. For more information, click here.